Disclaimer: I'll proof read and edit this blog post at a later date.
Remember Noni juice? What ever happened to that? I thought that that was it. If you bought Noni juice you had bought the ultimate health elixir. I worked at a health food store at the peak of the Noni craze (Blockbuster video still existed and Pier 1 Imports was the shit). People were buying it by the cases. Pompous assholes mostly, as I recall.
Some people had even become vendors themselves and had a magnet on their car door that said something like “I sell Noni Juice.” But, then. Everyone forgot about that, and it became all about about Acai. The Acai berry it was. “This is like the stock market.” I thought. Someone says buy and everybody buys. I was like “Hey! What happened to the Noni Juice?”
People were eating Acai berries by the handfuls, berry juice running down their arms and off their elbows. They were putting it in yogurt, they were drinking Acai juice. People were buying it by the cases. Assholes mostly, as I recall.
Then all of a sudden I stopped hearing about the Acai berry. It became all about Coconut water, and coconut oil. It was all things coconut. People were chugging coconut water like they were Hawaiian royalty. They were eating it by the spoonfuls, cooking with it. They were eating and lathering themselves in coconut oil.
Today it’s all about the Kombucha. I can’t help but wonder, I want to time the market as to what’s next, who knows? But, if you ask people. Kombuhca is it. It’s good for your gut health, it’s probiotic or something. Unlike the truck and boatloads of all those other previous frauds apparently. This one will make your brain work better, it will cure your depression even, prevent diseases because of how it makes for a healthy gut flora.
Oh, and by the way, it turns out that meat isn’t bad for you as has been touted just about everywhere for the past 25 years.
Post notes:
• Dr. Ronda Patrick on Joe Rogan's podcast
• Gary Taubes science journalist on Sam Harris podcast.
Comments
Post a Comment