Sunday, December 02, 2007

Watch Yourself
A little history of Watches:

A watch is a timepiece worn on a person, as opposed to a clock which is not. The term now usually refers to a wristwatch, which is worn on the wrist with a strap, while a pocketwatch, the common type before World War 1, is carried in a pocket and often has an attached chain to lift it out. Watches evolved in the 1600s from spring powered clocks, which appeared in the 1400s.

The first known use of a wrist watch was by the Brazilian aviation pioneer Alberto Santos-Dumont. While testing out his new aeroplane in the early 1900s, Dumont found it necessary to keep track of time. He asked his friend Louis Cartier for help, and Cartier built him a leather bound wrist watch. Dumont used his popularity in Paris to popularize the item and sell it to other men.

Lets Compare Two:

The Watch: Jaeger LeCoultre Master Control Automatic 18k Gold watch.

Cost: $7,995
Cost of my car: $1,400
What it does: This watch tells you the time, but every time you look at it you see gold. Gold is a precious metal but only because we say so. This watch is probably very durable. If you were lost out in the Himalayan mountains it would probably still work... so you would know what time it is and the gold part... hmm... I don't see how that would help you there. However! If you are at a meeting or a party it might give your image a slight edge.

The Watch:
Casio Men's Thermometer
Cost: $47.00
What it does: Calculates the best times to hunt based on lunar movement, latitude and longitude the moon phase data displays moon age and phase for current or designated day. Includes a thermometer with display range -10 to 60 C or 14 to 140 F and displays in units of 0.1 C or 0.2 F, measurement timing for thermometer occurs during each even-numbered minute. Rugged Casio quality with stainless steel screwdown back, and base metal unidirectional bezel engraved for compass markings, water resistant to 100 meters, auto EL backlight with afterglow, World Time with 30 time zones (50 cities), city code display, daylight saving optional, daily alarm, countdown timer measures in 1 second units from 1 minute to 100 hours with auto-repeat function, 1/100 second digital stopwatch measures in elapsed time and split time modes with 1st and 2nd place times, auto calendar pre-programmed until the year 2099, 12/24 Hour Formats.

Have you ever had your boss look at his or her watch while making a clicking sound out of the side of their mouth because you were five minutes late for work? And you said "Hmm... that's a nice watch!". Watches can tell you a lot about a person. Firstly if they wear one it is most likely for one of two reasons. They live under such rigorous time constraints that they "need" to know exactly what time it is several times throughout the day. (Looks at his watch and says, "Bitch betta have my money!") Or they are saying something about themselves with this watch. "This watch is me! This watch is SooooooOOoOoo me!" The watch is not me at all... I'm me. But through the watch I can try to tell you that I'm sporty, sexy, wealthy, rich, sophisticated, scuba diving, manly :), nerdy, or playful. Watches have a language of their own, just as cars, wallets, purses, shoes, or any other object we can find ourselves identifying with do.

"Sticking feathers in your butt does not make you a chicken." - Tyler Durden (Fight Club the movie)

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